Tata, an industrial group, launched a campaign in India to increase the number of new individual investors, grow Tata's Mutual Fund (TMF), and increase the direct client Assets under Management (AUM), the number of SIPs triggered and the number of website visits.
Campaign details
Brand: Tata Mutual FundsBrand owner: Tata GroupEntrant company: Tata Mutual Fund - IndiaIdea creation: Grey MumbaiMarket: AsiaSector: Financial servicesMedia channels: Online display Budget: Up to 500k
Executive summary
This case represents...
