Campaign details
Brand: Tata CliqBrand owner: Tata UnistoreEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Content marketing, Online videoBudget: Up to 500k
Executive summary
TATA Cliq is an ecommerce player in the Indian marketplace which competes against giants like Amazon & Flipkart. Like any growing business, the brand doesn't have the media might that its competitors possess, the story here is that of punching above one's weight.
TATA Cliq leveraged gifting for...