Tassal: Switch it for salmon

Tassal, an Australian Salmon brand, increased sales by creating a campaign that inspired consumers to choose salmon over competing products.

Campaign details

Brand: TassalBrand owner: TassalEntrant company: Havas Media, SydneyIdea creation: Havas Media, Sydney / Host/Havas, Sydney / Visible Studios Pty Ltd, Cremorne / Red Havas , SydneyMedia: Havas Media Australia, SydneyPR: Red Havas , SydneyMarket:...