Campaign details
Brand: TassalBrand owner: Tassal GroupLead agency: Havas MediaCountry: AustraliaIndustries: Meat, poultry, fishMedia channels: Content marketing, Integrated, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Search marketing, Social media, TelevisionBudget: 3 - 5 million
Executive summary
This case study is about how Tassal, the Australian category leader in salmon, dramatically increased sales through 'Switch It for Salmon', a new media platform designed to get more Tassal salmon on people's forks.
Tassal was facing stagnant penetration and a decline in frequency of purchase.
We...