Targeting the over-50s market

This Knowledge Point article looks at the over-50s market, which represents an opportunity for most marketers.

Targeting the over-50s market

The over-50s market can provide great opportunities for many brands; approximately one in three citizens in Europe and the U.S. are now over 50 years of age.

FINANCES

In many markets, the over 50s are, overall, relatively prosperous....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today