Targeting New Parents And Mothers To Be
Janet RichardsRDSi
Imagine being transported into an alien world where you are expected to undertake a job that you are completely untrained for and where all the products and brands are unfamiliar. That is how many parents feel when they first have a child. No matter how much parents-to-be read about what it is going to be like, nothing can prepare them for the changes that are about to happen. So how can you communicate with this group of new parents who are tired, stressed, bewildered and totally preoccupied with their new...