Targeting Multicultural Markets

William Oritz

This article discusses multicultural marketing in the USA with the practical example of 10-10-345, a low price telephone service.

Targeting Multicultural Markets

The need for applying strong marketing disciplines and resources

William OrtizJP Morgan Chase

The headlines from the Census 2000 were a wake-up call for marketers sitting on the fence when it comes to the multicultural markets....

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