Targeting drives digital but still confounds ad networks

A panel discussion on digital targeting held at the Advertising Research Foundation's Audience Measurement 4.0 conference is the focus of this article from WARC's U.S.

Targeting Drives Digital but Still Confounds Ad Networks

Geoffrey PrecourtWARC Online

"Targeting is hot," Bob DeSena told the Advertising Research Foundation (ARF) as he kicked off a panel discussion on the subject at the organization's 2009 Audience Measurement...
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