Targeting ad responders

In this article, Andrew Roberts, of TNS, and Lucy Bristow, market insight controller for Sky Media, describe how, using single-source data (made up of the Skyview panel and TNS Worldpanel overlap), they identified households of 'ad responders'.

Targeting ad responders

Andrew Roberts and Lucy Bristowe

The Skyview panel, conceived and developed by BSkyB and TNS, comprises 33,000 Sky households, from which detailed second-by-second TV viewing data covering all channels is collected via set-top box....

Not a subscriber?

Schedule your live demo with our team today