Target groups - how can we understand a brand's target group?

A checklist of key items to cover off when trying to understand a brand target group.

Target Groups - how can we understand them?

The Category:

  • Penetration:

    • What is the penetration of the category/our brand?
    • Across the (relevant) population? Demographically?
     
  • Usage:

    • Within this, can we identify heavy/medium/light/etc users of the...