Target Groups - how can we understand them?
The Category:
Penetration:
- What is the penetration of the category/our brand?
- Across the (relevant) population? Demographically?
Usage:
- Within this, can we identify heavy/medium/light/etc users of the...
Target groups - how can we understand a brand's target group?
A checklist of key items to cover off when trying to understand a brand target group.
