Target Corporation: Take Charge Of Education campaign

Judson Knight

With more than 860 stores and sales of $20.4 billion, Minneapolis, Minnesota-based Target in 1998 pursued a broad-based advertising and marketing effort designed to further an upscale image and bring in wealthier consumers.

Target Corporation: Take Charge Of Education campaign

Judson Knight

OVERVIEW

With more than 860 stores and sales of $20.4 billion, Minneapolis, Minnesota-based Target in 1998 pursued a broad-based advertising and marketing effort designed to further an upscale...

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