Target Corporation: New Yorker Magazine Sponsorship campaign

Jonathan Kolstad

In a bold move designed to attract an upscale clientele and garner widespread media attention, the Target Corporation purchased all of the advertising space in the August 22, 2005, issue of the New Yorker magazine.

Target Corporation: New Yorker Magazine Sponsorship campaign

Jonathan Kolstad

OVERVIEW

In a bold move designed to attract an upscale clientele and garner widespread media attention, the Target Corporation purchased all of the advertising space in the August...

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