Tapping into brand conversations on Twitter and Facebook

Tinker.com, a new web-consolidation platform that brings together real-time streams from other social networking sites like Twitter and Facebook, is the focus of this piece by WARC Online U.S.

Tapping into brand conversations on Twitter and Facebook

Geoffrey PrecourtWARC Online

Glam Media - whose first product, glam.com, positioned the company as a go-to online fashion information provider - has grown its focus to include health and wellness, shopping, luxury items, a new male-focused site (brash.com) and, most recently, a web-consolidation business in the form of Tinker.com.

This, Glam Media's latest venture, is a service that follows what Joe Lagani, vp/brand sales, calls "event streams" in real-time as they develop on various social-networking sites (most notably, Twitter and Facebook.)

So, when Oprah makes some odd kind of digital history...

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