Tanqueray: Flor de Sevilla Consumer Campaign

East African Breweries Limited, the holding company, launched a new gin product in East Africa.

Project Summary

BACKGROUND STATEMENT

Redhouse Group was tasked to introduce the company's new gin product by East African Breweries Limited in the Kenyan market.

This new gin couples the unique, bittersweet taste of Seville oranges and flower blossoms with...