Tanqueray: Flor de Sevilla Consumer Campaign

East African Breweries Limited, the holding company, launched a new gin product in East Africa.

Project Summary

BACKGROUND STATEMENT

Redhouse Group was tasked to introduce the company's new gin product by East African Breweries Limited in the Kenyan market.

This new gin couples the unique, bittersweet taste of Seville oranges and flower blossoms with Tanqueray's signature and award-winning combination of botanicals. The result is a delicately orange; served perfectly over ice with premium tonic and a slice of fresh orange.

Tanqueray Sevilla was launched strategically to DISRUPT PEAK SEASON making it all about the Easter holidays & celebration.

ABOUT EAST AFRICAN BREWERIES

East African Breweries Limited is a Kenya-based holding company, which is engaged in...

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