Telstra: You don’t need Australia’s best network campaign…until you do

Telstra, a telco brand, focused on storytelling to convince Australia of its superiority in terms of network coverage.

Campaign Details

Brand: Telstra Advertiser: Telstra Agency: The Monkeys Country: Australia

Campaign objectives & challenges

Telstra's mobile network is invaluable to its success 

Telstra, Australia's largest telecommunications provider, has histori Network was also critical to Telstra's brand premium, with an estimated 65% of its premium driven by network perceptions.

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