Nike: Next% Speed is Your Currency

Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.

Campaign Details

Brand: Nike Advertiser: Nike Agency: Mindshare Country: China

Campaign objectives & challenges

Nike positions itself in the territory of 'performance', while Adidas positions itself in the territory of 'lifestyle'. In China's sportwear

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