Manulife: Increase Your Odds of Survival

Manulife, an insurance company, promoted its product offerings during the COVID-19 pandemic in Hong Kong through sponsored articles and high impact media placements that show how it can help.

Campaign Details

Brand: Manulife Advertiser: Manulife Agency: Dentsu McgarryBowen Country: Hong Kong

Campaign objectives & challenges

Launching a new product during the most challenging time in recent history

2020 was a year to forget, and it was especi

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