L'Oréal Paris: Infallible Hotpot Challenge

L'Oréal Paris, a makeup brand, persuaded women in China that its Infallible Cushion face powder could withstand heat and humidity by engaging them with the Infallible Cushion Hotpot Challenge.

Campaign Details

Brand: L'Oréal Paris Advertiser: L'Oréal Paris Agency: Mindshare Country: China

Campaign objectives & challenges

Face makeup is the biggest category within makeup, contributing to 48% sales of total makeup in China (Source: Euromonitor

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