KFC: Christmas Pocket Store

KFC, a fast food restaurant brand, launched online pocket stores over Christmas on WeChat to encourage sales across China.

Campaign Objectives & Challenges

KFC has over 5,800 stores across China. This sounds like a lot. But with a population of 1.39 billion, China only has one KFC store for every 240,000 Chinese people. With China's sky-high rental costs, how was KFC able...

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