KFC: Christmas Pocket Store

KFC, a fast food restaurant brand, launched online pocket stores over Christmas on WeChat to encourage sales across China.

Campaign Objectives & Challenges

KFC has over 5,800 stores across China. This sounds like a lot. But with a population of 1.39 billion, China only has one KFC store for every 240,000 Chinese people. With China's sky-high rental costs, how was KFC

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands