Ka: Car Hunt

Kapodo (Ka), a laundry capsule company, increased sales in Singapore by launching a social media competition to win a car.

Campaign Details

Brand: Ka Laundry Capsule Advertiser: Whealthfields Lohmann Agency: GOVT Country: Singapore

Campaign objectives & challenges

Let's get people talking about something they've never heard before

In Singapore, the laundry category is domin

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