Hennessy: 2020 Tmall super brand day

Hennessy, a cognac distiller, increased consumption and sales on Tmall in China by launching social videos surrounding the midsummer night consumption occasion.

Campaign Details

Brand: Hennessy Advertiser: Diageo Agency: Ruder Finn Country: China

Campaign objectives & challenges

  • Explore new consumption occasions
  • Food pairing is one of the most important consumption occasions for spirits in the Chinese market an

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