Heinz Tomato Ketchup: The Taste That Grabs You

Heinz, an American food company, promoted its tomato ketchup in India by launching a unique set of pre-roll ads on YouTube that encouraged viewers to skip the ads to leave the protagonist to eat.

Summary

The global leader Heinz Tomato Ketchup has low brand recall value in India. Being a competitive market, it’s been a challenge for the brand to become a front runner. In order to tackle the low recall brand value, the objective identified was to create awareness by targeting its relevant audience.

Insights, strategy and idea

In order to achieve our objective, we built upon the brand message of ‘The Taste that Grabs You’. We wanted to showcase how Heinz Tomato Ketchup makes any food taste better and you lose yourself in its addictive taste. Undoubtedly, video content is the most...

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