Fox Cricket: Monty: The World's First AI Predictive Commentator

Foxtel, a pay TV brand, created a game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free in Australia.

Campaign Objectives & Challenges

Foxtel is Australia's premium subscription TV network, home to the FOX Sports network and an aggressive player in the nation's sports rights market.

The Australian subscription market is cutthroat. More than 70% of Australian...