Beyond the Label: Mental Health Public Education

The National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.

Campaign Details

Brand: Beyond the LabelAdvertiser: National Council of Social ServiceAgency: McCann WorldgroupCountry: Singapore

Campaign objectives & challenges


According to research by IMH, 1 in 7 Singaporeans will experience a mental health...