Summary
Young female is forming and chasing their individualism in wide spectrum through digital ways, consuming video, connecting and expressing themselves in social network.
Inner Her:
- likes to enjoy peer life, to look pretty and attractive, expresses herself in ways of outlook, speeches, attitude & behaviour, like being a Yogi, go to TRX, hiking for IG post to gain likes/ build self-esteem, follow trendy selfie topics/ hashtag, see and to be seen
- enjoy privacy and herself moment (FB is for family, IG is for herself/ peer)
- has her own thinking even on the same thing
Her life expression:
- shares and...