7-ELEVEN: Rhythm of Love Wall

7-ELEVEN, a chain of convenience stores, encouraged Taiwanese consumers to make in-store donations towards its fundraising efforts by creating a donation box that clapped whenever a contribution was made.

Summary

7-ELEVEN Taiwan has been fundraising for many charity groups for years, however, the donation has not been significantly increased in recent years.

So 7-ELEVEN wants to find an innovative and interesting way to draw peoples’ attention when they walk into the store, also through its great advantage with owning 5000 stores across Taiwan to promote consumer’s intention to donate and get