Tang: Weather based campaign

Tang, a soft drink brand, launched a campaign to increase brand awareness during all seasons in Pakistan.

Campaign details

Brand: TangBrand owner: Mondelez InternationalLead agency: Starcom PakistanCountry: PakistanIndustries: Concentrates & cordialsMedia channels: Content marketing, Online display, Programmatic displayBudget: Up to 500k

Executive summary

Tang has kept it's basic communication of "Banaye Har Din Behtar" (Let's make every day better) for a long time and it truly encapsulates the essence of family and togetherness. The brand's journey started out as a simple consumption pattern which evolved into a deeper bond as time progressed. It is known to be the most refreshing and sought-after drink during...

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