Tang: Weather based campaign

Tang, a soft drink brand, launched a campaign to increase brand awareness during all seasons in Pakistan.

Campaign details

Brand: TangBrand owner: Mondelez InternationalLead agency: Starcom PakistanCountry: PakistanIndustries: Concentrates & cordialsMedia channels: Content marketing, Online display, Programmatic displayBudget: Up to 500k

Executive summary

Tang...