Campaign details
Brand: Tang Brand owner: Mondelēz International Entrant company: Soho Square PhilippnesIdea creation: Soho Square, Philippines Market: Philippines Sector: Concentrates & cordials Media channels: Online video, Social media, Public relations, Livestreaming Budget: 500k - 1 million
Executive summary
As a cold refreshing beverage, Tang was mothers’ preferred drink for their kids during the hot summer. Sales for the brand would typically peak during summer (Q2), but continuing usage throughout the rainy season (Q3) was a challenge for the brand. For the past 2...