Tang: Usapang Tanghalian

Toni Tiu, Lia Malferrari, Lyssa Ajero

Tang, a powdered drink brand, increased sales in the Philippines with film ads and forums that encouraged mothers to have lunchtime conversations with their kids.

Campaign details

Brand: Tang Brand owner: Mondelēz International Entrant company: Soho Square PhilippnesIdea creation: Soho Square, Philippines Market: Philippines Sector: Concentrates & cordials Media channels:Online video, Social media, Public relations, Livestreaming...

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