TANDBERG: Disruption Campaign

In autumn 2008, TANDBERG, a US video conferencing, voice and data communication purveyor, wanted to create awareness of its products in spite of a falling market and stiff competition.

TANDBERG: Disruption Campaign

Goodman Marketing Partners


Category: Information TechnologiesCountry where program ran: USADate program started/ended: September 2008

Product Description: TANDBERG is the leading provider of telepresence, high-definition video conferencing and mobile video products and services. They design, develop and market systems and software for video, voice and data communication.

Advertiser/Client Name: TANDBERG, Inc.Media Channels: DirectMailWeb AdvertisingWebsite: www.tandberg.com/beammeup, www.tandberg.com/closer, www.tandberg.com/journal, www.tandberg.com/socks


Marketplace Challenge:

TANDBERG, which provides high-definition video conferencing solutions for corporations of all sizes, needed to get the attention...

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