Tampax: One sequential step at a time from tip to grip

Tampax, a tampon brand, aligned its brand with education and empowerment in the US with an influencer-driven TikTok campaign that reached over 15 million people and achieved high ad recall.

Executive Summary


Reproductive health education is more limited than you may realize. Tampax identified this lack of access to accurate information and knew we had to educate people where they already are - on social media.

But we learned that consumers...

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