Tampax: Getting a (social) makeover

Tampax, a tampon brand, launched a campaign to relaunch its social presence, build an engaging social community, move away from standard product shots, create conversation starters and resonate with Gen Z.

Executive Summary

Objective:

It all started with a tampon brand that knew it wanted to make a heavier (pun intended) impact than straddling the status-flow of tampon content and branding.

Tampax has been around for over 85 years, and when looking at their social media channels, it felt that way. There was a clear opportunity to modernize their social presence and revamp their content.

A social makeover was long overdue, especially to start a fresh, new relationship with Gen Z. So, how do you build new relationships? You talk. Get to know each other. Dig deep on things that matter...

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