Tampax: Getting a (social) makeover

Tampax, a tampon brand, launched a campaign to relaunch its social presence, build an engaging social community, move away from standard product shots, create conversation starters and resonate with Gen Z.

Executive Summary

Objective:

It all started with a tampon brand that knew it wanted to make a heavier (pun intended) impact than straddling the status-flow of tampon content and branding.

Tampax has been around for over 85 years, and when looking at their...