Tampax: Getting a (social) makeover

Tampax, a tampon brand, launched a campaign to relaunch its social presence, build an engaging social community, move away from standard product shots, create conversation starters and resonate with Gen Z.

Executive Summary


It all started with a tampon brand that knew it wanted to make a heavier (pun intended) impact than straddling the status-flow of tampon content and branding.

Tampax has been around for over 85 years, and when looking at their...

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