Taming The Wild - Grounded brainstorming

This paper explores the role that brainstorming plays and should play in the innovation process; does it really deliver what it promises? An emerging disconcert is at the heart of this question; has ‘creativity’ started to lead its own life, has it taken over from reality? This is a journey back to what it is all about; looking at the receiving end perspective, challenging conventional assumptions and providing a structured approach; grounded brainstorming.

Taming the Wild

Grounded Brainstorming

Anneke de JongEffectiveBrands, Netherlands

Brainstorming as We Know It

In today's competitive battlefield, innovation is no longer an option ...

Almost 50% of current sales are accounted for by products that are less...

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