Taming the Wild
Grounded Brainstorming
Anneke de JongEffectiveBrands, Netherlands
Brainstorming as We Know It
In today's competitive battlefield, innovation is no longer an option ...
Almost 50% of current sales are accounted for by products that are less than three years old (The Economist Intelligence Unit)
Most companies introduce innovation after innovation. Inherent to the growing market pressure to come up with innovations is the growing pressure to constantly fuel the pool of new ideas. Brainstorming as a technique to do just that is nowadays a standard feature in the innovation process of many companies.
Most will state...