TalkTalk Future Fibre: Big in B27 7AP (Gospel Lane, Birmingham) – beating the competition, street by street

Gareth Rees

TalkTalk Group, a broadband provider, launched a campaign in the UK to raise awareness and drive sales of its Future Fibre product.

Campaign details

Brand: TalkTalk Future FibreBrand owner: TalkTalk GroupLead agency: m/SIX, The&PartnershipCountry: United KingdomIndustries: Telephone & internet servicesMedia channels: Direct marketing, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social media, TelevisionBudget: 1 - 3 million

Executive summary

The rollout of Full Fibre broadband (Fibre to the Premises - FTTP) is the next big revolution in the Telecoms industry. This represents both a huge opportunity but also a huge challenge for TalkTalk Group due to high levels of competition and...

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