Talk Talk: Door Drop Campaign
CLIENT • TalkTalk
THE TEAM • Andrew Bradbury, Michele Lockwood, Jon Prior, Carl Walsh, Deb Mitra, Diana Courtenay-Evans, Susie Shing, Sophie Williams.
Other contributors: The Leaflet Company – Door to door agency, Access Plus – Production.
WHAT IS WONDERFUL ABOUT THIS WORK? • Rigorous understanding of broadband services at exchange level, insatiable interrogation of the audience and a commitment to testing gave staggering results. Door drops now have the lowest CPA of any offline channel. Budgets and sales keep increasing, whilst CPA keeps decreasing.
OBJECTIVES• Drive calls and sales...