Taking the Commonwealth Bank into the forefront of retirement planning

This case describes how Commonwealth Bank broke through stereotypes about people retiring, and launched itself into the forefront of retirement planning.

Dismissed. Outspent. Vanilla.

Taking the Commonwealth Bank into the Forefront of Retirement Planning

DISMISSED

Retirement planning is a key growth area of financial services. And in the autumn of 2002 every conceivable player wanted a part of it. For the...