Dismissed. Outspent. Vanilla.
Taking the Commonwealth Bank into the Forefront of Retirement Planning
DISMISSED
Retirement planning is a key growth area of financial services. And in the autumn of 2002 every conceivable player wanted a part of it. For the Commonwealth Bank two enormous challenges needed to be first overcome:
People are apathetic to the retirement planning message.
Those who are prepared to listen, specifically don't want to listen to a bank.
As the baby boomers enter the pre-retirement phase of their lives, companies are vying for the huge potential value that exists within one of the largest population bubbles...