Taking Real Responsibility: Cafdirect
Sylvie Barr Cafdirect plc
Today, Cafdirect is the UK's largest fairtrade hot drinks company. It prides itself on being a company where good business makes business sense.
It trades in an unconventional...
Taking real responsibility: Cafedirect
Sylvie Barr, head of marketing at Cafédirect plc, describes the company’s success, and the fair-trade business model that created it.
