Taking real responsibility: Cafedirect

Sylvie Barr, head of marketing at Cafédirect plc, describes the company’s success, and the fair-trade business model that created it.

Taking Real Responsibility: Cafdirect

Sylvie Barr Cafdirect plc

Today, Cafdirect is the UK's largest fairtrade hot drinks company. It prides itself on being a  company where good business makes business sense.

It trades in an unconventional...