Taking gaming to the next level

Humans are hard-wired for play. Throughout our lives, we play games to relax, to have fun, and to temporarily escape from the pressures of daily life.

Taking Gaming to the Next Level

Nigel Hollis

Increasing numbers of people are turning to various forms of digital games for entertainment. While occupied with an absorbing game, people are fully engaged, engrossed with the activity. What more could an advertiser...

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