Takeda Pharmaceuticals Company: In this Information Age, how can Pharma effectively engage with physicians and provide them information that they really need when bringing new products to market

Takeda, a pharmaceutical company, changed its way of thinking and operating to embrace ‘outside-in’ thinking for designing products and services with its customers and patients at the heart of the organisation.

Synopsis

Background

With the evolution and growth of ever more sophisticated digital communications, customer behaviours are fragmenting and physicians are splitting their time across multiple channels, multiple devices and making decisions based on multiple...