Taking the Pulse on Impulse
Dwight WatsonConsumer Panels Asia Pacific, ACNielsen, Hong Kong SAR
A core issue for market research professionals has been the need to provide accurate consumption and purchase pattern data for fragmented categories. This level of information is critical both to provide clients with core management indicators and alGordon, A. (2004). Linking Consumer Decision-Making to Behaviour. . Wood, M. (1998). Social-economic status, delay of qualification and impulse buying. .