Take Home Naloxone: The Hidden Lifesavers

Pharmaceutical company Ethypharm ran a United Kingdom campaign to increase the circulation of naloxone by 5% and encourage more people who use drugs (PWUD) to carry it.

Campaign details

Brand: NaloxoneBrand owner: EthypharmEntrant company: Havas Lynx - United KingdomIdea creation: Jack Arts LondonMarket: EuropeSector: Pharma & healthcareMedia channels: Point-of-purchase, In-storeBudget: Up to 500k

Campaign video

Creative assets

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