Take Home Naloxone: The Hidden Lifesavers

Mary Parker, Mel Daggett, Andrew Gardner

Pharmaceutical company Ethypharm ran a United Kingdom campaign to increase the circulation of naloxone by 5% and encourage more people who use drugs (PWUD) to carry it.

Campaign details

Brand: NaloxoneBrand owner: EthypharmEntrant company: Havas Lynx - United KingdomIdea creation: Jack Arts LondonMarket: EuropeSector: Pharma & healthcareMedia channels: Point-of-purchase, In-storeBudget: Up to 500k

Executive summary

It’s a rare...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today