Campaign details
Brand: NaloxoneBrand owner: EthypharmEntrant company: Havas Lynx - United KingdomIdea creation: Jack Arts LondonMarket: EuropeSector: Pharma & healthcareMedia channels: Point-of-purchase, In-storeBudget: Up to 500k
Executive summary
It’s a rare privilege to create advertising that erodes social stigma and potentially saves lives. The Hidden Lifesavers campaign did just that.
Ethypharm, a pharmaceutical company, supports one of society’s most marginalised groups: people who use drugs (PWUD). Their treatment, naloxone, has reversed opioid overdoses and saved lives for decades.
In 2020 around 3,500 people...