In the highly competitive battlefield of the financial services in Hong Kong, PrimeCredit not only managed to change its brand perception in the market, but also successfully differentiated itself from the competitors with a breakthrough campaign in 2006 that leveraged on local nuances to create desire.
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The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to...