Takamaka Rum: Takamaka Rum rebrand

Rum brand Takamaka expanded its successful Seychelles business into a global market by bringing to life the unique elements of its homeland in its brand and packaging.

1. Executive Summary

Twenty years ago, brothers Richard and Bernard d'Offay created a rum in the La Plaine St Andre distillery in the back garden of their family home on the island of Mahe in the Seychelles. A rum that encapsulated the personality and...

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