Taiwan Organ Sharing Registry: Paper Organs

This innovative product was designed to respect the belief that ‘the deceased body must remain intact’ by allowing donors’ families to conduct a burning ritual with paper organs after the donor’s passing.

Campaign details

Advertiser: Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center, TaipeiAdvertising Agency: Leo Burnett Taiwan, TaipeiProduction Company: Fish Film ProductionsMedia Agencies: Starcom Taiwan, Zenith TaiwanPublic Relations Agency: MSL Taiwan, TaipeiDigital Agency: Digitas Taiwan, Taipei

Background

Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center, a registered foundation, is the sole official organization in Taiwan responsible for organ donation. In the current process, organ donation requires final approval from family members, often leading to significant psychological trauma, with statistics showing that 56% of family members of organ donors experience mental health issues.

Consequently,...

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