Taiwan Alzheimer's Disease Association: REmemory

Rememory, a fashion brand, launched a campaign in Taiwan to raise awareness of dementia issues, drawing people's attention, and get them involved.

Summary

Coco Chanel left forever, but "Chanel" will last forever. That's the POWER OF FASHION!

REmemory, a new fashion concept brand, aims to inject the younger's enthusiasm for fashion into dementia issues to sparkle impactful discussion among these social issues by binding the memory from clothes and patients. In the name of Rememory, it illustrates the connection between fashion and life, which successfully raised the younger's awareness upon dementia and broke the established mode of interacting with seniors. Together, we make Rememoery to be hold in the heart.

Situation Analysis

As Taiwan quickly becomes an aging society, geriatric diseases...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands