Taipei Blood Center: Blood Beacon

Taipei Blood Center, the blood donation centre, decreased the average blood shortage time in Taiwan through the powerful combination of location data and real-time inventory data.

Campaign video: Taipei Blood Center – Blood Beacon


Media agency: Wunderman Thompson Chinese TaipeiAccount manager: Una WuChairman, APAC Creative Council: Sheung-Yan LoChief Creative Officer: I-Fei ChangCreative director: Ever ChangExecutive Creative...

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