Taco Bell: Taco moon

Taco Bell, a fast food company, increased traffic on their app with ‘Taco Moon’.

Summary

How do you get the entire world talking about an American QSR that sells a Mexican favorite?

For Taco Bell's first global ad campaign, we were tasked with generating trial for our hero product - the signature taco - in markets around the world.

The issue? Tacos are outside the norm for QSR - and often cultural - conventions worldwide, and our brand awareness to lagged well behind our core competitors in these markets.

So we decided to flip the script and introduced something new by tapping into the familiar.So naturally... we hijacked the moon....

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