Tackling obesity with a marketing approach

The president of PepsiCo UK wades into the obesity issue with an even-handed analysis of how sterile, unbalanced and counterproductive the debate has been to date.

Tackling Obesity With A Marketing Approach

Martin Glenn PepsiCo UK & Ireland

The UK, like most of the world, is having to come to terms with a new phenomenon of modern life, namely obesity. All over the world people are getting fatter: it's as...