Tackling health inequalities using geodemographics: a social marketing approach

Market research is generally considered the realm of the private commercial sector. This paper presents an innovative use of market research methods in the public sector, in particular the use of geodemographics, to tackle health inequalities.
  

Tackling health inequalities using geodemographics: a social marketing approach

Marc FarrDr Foster Intelligence and University College London

Jessica Wardlaw and Catherine JonesUniversity College London

INTRODUCTION

Companies in the private sector...

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