Tackling health inequalities using geodemographics: a social marketing approach
Marc Farr, Jessica Wardlaw and Catherine Jones
Market research is generally considered the realm of the private commercial sector. This paper presents an innovative use of market research methods in the public sector, in particular the use of geodemographics, to tackle health inequalities.
Tackling health inequalities using geodemographics: a social marketing approach
Marc FarrDr Foster Intelligence and University College London
Jessica Wardlaw and Catherine JonesUniversity College London
INTRODUCTION
Companies in the private sector...
